Who’s Shooter? - Blog
A closer look at how AI learns personal rituals
Shooter isn’t just an AI bartender—it’s designed to feel like someone who actually knows what you like. Built to serve guests in the Up N Down coffee and cocktail ecosystem, Shooter remembers drinks by translating stories and habits into structured profiles that guide how it responds.
Here’s how it works, using a favorite as an example.
Butter Coffee with Isigny Baratte Rock Sea Salt
A minimalist ritual that brings calm and clarity
This isn’t your typical butter coffee. Using Isigny Beurre de Baratte and just a pinch of salt, the result is a warm, frothy drink that feels more like a morning ritual than a caffeine fix. Simple, intentional, and smooth.
What Shooter Learns from Your Profile
Name and Overview
Name: Butter Coffee (Isigny Baratte Rock Sea Salt)
Overview: A refined, minimalist drink made by blending strong black coffee with a slab of Isigny butter and finishing with a sprinkle of sea salt. Rich and calming, it’s a drink meant to be slowed down over.
Ingredients
Fresh black drip coffee
Isigny Beurre de Baratte (Rock Sea Salt)
Fine sea salt
Method
Brew strong black drip coffee
Add a generous slab of butter
Blend until smooth and frothy
Top with a pinch of salt
Pour into a warmed mug
Sensory Notes
Texture: Velvety and light
Flavor: Bold coffee softened by butter, with a subtle hint of salt
Mood: Quiet, centered, focused
Ritual Setting
This drink belongs outdoors—somewhere peaceful. Maybe it’s on a back porch, next to a koi pond, or just sitting with the early morning light and a few minutes of quiet.
Time of Day
Shooter uses this info to make smart suggestions. If it’s morning, it knows this is your go-to.
Personality Insight
Choosing this drink says you care about quality and calm. You’re not rushing through the morning—you’re building it on purpose.
How Shooter Uses This in Real Conversations
Let’s say you walk up to the bar or open Shooter on your phone. Based on your profile, Shooter might say:
“Morning—ready for your usual? Strong drip with Isigny butter and a pinch of salt?”
That’s not just memorized text—it’s based on how you described it, and when you usually drink it.
Want Shooter to Know Your Drink?
Click the “Tell Us Your Drink” button at the top right of the site and fill out the form. That’s all it takes. Shooter will store your drink, understand the context, and be able to serve it up—verbally or in person—the next time you visit
Your drink has a story. Shooter just learns how to tell it back to you.
